Coffee Packaging

When you look at a simplistic design, you should never think the designer was lazy or hasty. A simplistic design can sometimes take more time an effort than other designs.

The specifications for this design for Roast Coffee was the following:

•     Colours - Black, white, gray
  
•     The designs shouldn't be too busy
•     Target market (age group): people between 25 and 55

The planning took a while, and for this stage I prefer my pen and notebook.

My first ideas were centered around a hand lettered logo, and it developed into one of the logo prototypes. This evolved into a logo with more clean lines and a mathematical (yet decorative) feel to it. And then I decided to strip the logo of all decorative elements, and this was the one the client chose.

I used the final logo design with a few different background patterns for different packaging design prototypes, and the client chose this one, as displayed below. As always... "Less is more".